Creative Fuse North East

Unlocking the true potential of the creative, digital and tech sectors to drive innovation & growth of the region’s economy

Creative Fuse North East is a multi-disciplinary, multi stakeholder action research project focused on the strength, diversity and nuanced nature of the North East’s creative, digital and IT sector (CDIT).

The project builds upon two previous AHRC funded research projects – Brighton Fuse and London Fusion and will further explore the social, economic and innovation value of the CDIT sector in the region.

Alongside the AHRC, Arts Council England and European Regional Development Funds are being used to support direct engagement with creatives freelancers and SMEs in the sector, providing a unique insight into the everyday challenges while at the same time identifying opportunities for cross sector collaboration and spillover into other industries.

Specialists from the universities work with industry, cultural organisations, creative practitioners and freelancers, social enterprises, and the public sector, to identify how CDIT firms complement and add value to each other; sharing best practice and encouraging innovative ways of working.


Phase 1
May 2016 – March 2019

Phase 2
February 2020 – December 2022